Skincare leaders will delve into how industry trends, consumer demands, and innovations are shaping the future of beauty, highlighting the rapid evolution of skincare. This discussion promises a thorough exploration of the current landscape and a glimpse into the future of the industry.

At this session, a new report will be unveiled, providing in-depth analysis of Gen Z’s unique approach to skincare in the GCC. Attendees will gain valuable insights into this influential demographic, including their skin perceptions, skincare routines, usage and purchase behaviors, communication preferences and emerging trends. The discussion will also offer guidance on how brands can effectively connect with Gen Z by leveraging key strategies to connect with today’s evolving consumer landscape.

What are the key factors for building and scaling successful beauty and skincare brands in today’s competitive landscape? Covering regional insights, unique market opportunities, and cutting-edge approaches, this talk will explore the strategies and innovations driving the success of the next generation of consumer beauty products.

Join Suzanne Santos, Chief Customer Officer of Aesop, for an inspiring keynote on the journey behind one of the most iconic skincare brands. Hear firsthand about the challenges, innovations, and philosophies that shaped Aesop, and discover the vision that continues to drive its success today.

The beauty and cosmetics industry in the Middle East is experiencing remarkable growth, driven by increasing consumer demand, evolving trends, and a rapidly expanding retail landscape. This talk will explore the pivotal role retailers play in this flourishing sector, highlighting how brands can seize growth opportunities through effective retail partnerships, both online and offline.

The crucial role of inclusivity in the skincare industry will be explored, with experts discussing how diverse skin types and concerns should be embraced. The conversation will focus on diverse skincare routines, dispelling common myths, and ensuring that effective solutions are accessible to all, while providing a comprehensive understanding of how inclusivity fosters innovation and equity in skincare.

In this exciting session titled "Redefining Digital Success," YouTube star Noor Naeem, known as "Noor Stars," will share her insights on how to achieve success in the digital world. As the first YouTuber in the Middle East to reach 20 million subscribers, Noor offers a unique perspective that combines creativity with practical strategies. The session will cover her methods of engaging with followers, balancing creativity with business management, and her personal experience collaborating with some of the world's biggest brands. This session provides a unique opportunity to explore the secrets of digital success and gain inspiration from Noor's visionary approach.

How does transparency in ingredients, formulations, and personalized solutions foster trust and loyalty among today’s discerning consumers? This session will explore these dynamics and highlight how brands can achieve success by embracing clarity, honesty, and alignment with modern consumer values.

The CEOs of leading skincare brands and ventures will discuss how they are guiding the industry toward a more sustainable future. This talk will explore the innovative practices transforming skincare, from cutting-edge technologies to ethical sourcing and transparent communication. It will highlight how industry leaders are setting new standards for clean beauty and working to build a more sustainable and responsible future.

TikTok has dismantled the illusion of perfection, creating a space where authenticity reigns and the skin care community thrives. From viral videos that highlight real skin and relatable experiences, to the evolution of content that embraces flaws, TikTok is leading a revolution in how we perceive beauty. As consumers crave honesty over perfection, brands must adapt or risk falling behind. Discover how TikTok's suite of tools can help brands scale creativity and productivity, and how the platform is reshaping brand strategies, building trust, and fostering deeper connections with today’s skincare community.

This talk will explore the evolving role of pharmacy channels in the skincare industry. Experts will address how pharmacies are re-defining their skincare approach by enhancing product offerings and cutomer experiences. The discussion will higjlight how innovation and strategic partnerships are transforming pharmacies into key destinations for skincare, and will explore the future of skincare within these channels.

The future of skincare: where technology meets personalized care! As tech innovations transform consumer interactions with skincare brands, they are enabling more customized solutions and improving the overall consumer journey. This session explores how brands and technology experts are collaborating to deliver seamless omnichannel experiences, personalized skincare assessments, and enhanced consumer engagement.

Learn the latest tactics for enhancing your brand's visibility on Instagram in this session. Explore best practices for content creation, engagement, and leveraging analytics to drive growth. Whether you're looking to refine your strategy or just beginning, gain practical insights to elevate your Instagram presence.

Discover the secrets of your skin’s biology as we explore its unique traits, and the factors that influence its health and appearance. Guided by skincare experts, we'll demistify common misconceptions, clarify myths, and empower you with the knowledge to make informed decisions about your skincare routine.