Stijn Groenink is a Senior Partner and Executive Board member at Metyis, a global, forward-thinking strategy and execution firm that develops and delivers bespoke AI & Data, Digital Commerce, and Marketing & Design solutions. While Metyis operates across a multitude of industries and sectors, the company has profound experience in the Luxury, Fashion, and Apparel sectors. Stijn has extensive expertise in strategy and digital consulting, as well as a solid background in commercial and general management at leading consumer businesses. As a business leader and boardroom advisor, Stijn has experienced first-hand that strategy without execution is a fruitless endeavor. He strongly believes in the power of data and technology yet recognizes that the heart of any organization is its people, who must adapt their ways of working to ensure sustainable digital transformations. Metyis and Stijn are honored to support the Kingdom of Saudi Arabia’s Ministry of Culture and its Fashion Commission in realizing their Vision 2030 ambitions. Their efforts are focused on developing a digital- and data-enabled domestic Saudi fashion and apparel industry, contributing to the Kingdom’s cultural renaissance and economic diversification.

Ammar Bogari joined the Fashion Commission as the General Manager for Strategy & Business Development in Oct 2021; he combines retail experience with strategy consultancy background. Ammar leads the Fashion Commission’s strategy, sector policy & regulations, investment & partnerships, and research & innovation. Prior to joining the Fashion Commission, Ammar spent five years at KPMG providing strategy advisory services to retailers in various sectors, beauty, fashion, grocery, and others. He helped organizations double its size in revenues and profitability, his focus was on growth strategy formulation, organizational restructuring, and eCommerce strategy. Before that Ammar’s career was in the retail industry, he worked for Kamal Osman Jamjoom Group leading The Body Shop brand in the Western and Southern region of KSA. During his career he led the feminization project, one of the largest transformational projects in retail, creating job opportunities for women. Ammar received his higher education from the UK graduating with a Masters degree in Business and Finance from Heriot-Watt University in Edinburgh.

Rawan advises clients in fashion and retail on strategy. As part of the BoF Insights teams, her work for brands and retailers includes creative transitions, global expansion strategies and product-customer fit. Before joining BoF, she worked as a consultant with Bain and Company and founded her own fashion label. She has a PhD from the London College of Fashion, a master’s from Imperial College London and an undergraduate degree from Yale University in Environmental Engineering and Economics.

Hamad Al Marri is the co-founder of Furlan Marri, a brand known for creating luxury timepieces that combine timeless design with exceptional craftsmanship at affordable price points. As an entrepreneur, he owns multiple businesses in Europe across various industries, including watches, jewelry, perfume, and cosmetics. He is passionate about blending innovation and tradition to create high-quality, accessible luxury products.

Mashael Al Dakheel is a seasoned Public Relations Consultant with over 15 years of experience in the public relations and communications industry. Renowned for her expertise in brand building, content creation, event management, sustainability, corporate social responsibility, integrated marketing, and crisis management, Mashael has successfully navigated the complexities of PR and events throughout her career. Her passion for media and multidisciplinary arts was ignited at an early age, influenced by her upbringing in Saudi Arabia, the USA, and the UK. This diverse cultural background has instilled in her a deep appreciation for the power of identity and the role culture plays in uplifting society. Mashael holds a Master’s degree in Diplomatic Studies from the Diplomatic Academy of London, University of Westminster. Her early exposure to cultural events through her father, a former diplomat and director of the information attaché, significantly shaped her career path. Beginning her professional journey in 2007, she worked with the regional media group MBC and various public relations agencies in the UAE, where she played a pivotal role in developing brand strategies for prestigious media personalities and luxury lifestyle brands, including Tiffany & Co., Montblanc, Rolls Royce, BMW & MINI, and The Atlantis hotel. In 2023, Mashael assumed the role of Features Director at HIA magazine, a prominent luxury and lifestyle publication under the Saudi Research & Media Group. Over her tenure with HIA, she has overseen all content related to KSA in fashion, beauty, lifestyle, arts and culture, design, and entrepreneurship. Mashael was instrumental in the launch of "Hia Hub" in 2021, an experimental space dedicated to hosting a series of fashion, arts, and cultural events. Her contributions have significantly enhanced the retail, fashion, and design sectors within the arts community. Recognized by the Ministry of Culture and The Fashion Commission, Mashael was appointed as one of the founding members of the first Saudi Fashion Association. In 2024, she was elected as a board member, where she shares her extensive knowledge and expertise to nurture and grow the local fashion community.

A preeminent name in the fashion industry, Burak Cakmak joined the Fashion Commission in February 2021, with a mandate to lead efforts to elevate the Saudi fashion sector as it seeks to preserve the Kingdom's rich fashion heritage and empower domestic talent. Prior to joining the Saudi Fashion Commission as CEO, Burak Çakmak was the Dean of Fashion at Parsons School of Design between 2015 - 2020. Before this, he held several key positions in the fashion industry, including vice president of corporate responsibility at Swarovski, corporate responsibility director at Kering, and general manager for the UK and Benelux countries at MADE-BY. Çakmak has vast experience in fashion industry including some of the leading luxury brands such as Gucci, Yves Saint Laurent, Bottega Veneta, Boucheron, Alexander McQueen among others. He also led the Swarovski Waterschool Initiative's education program, and continues to act as an expert jury for LVMH Prize. Cakmak was also a visiting professor at SKEMA Business School in France and China and he helped create scholarships at Parsons and Central Saint Martins. In addition to this, Cakmak served as a sustainability consultant at the UN Conference on Trade and Development (UNCTAD), and sat on the Advisory Board and Jury Committees for the Council of Fashion Designers of America (CFDA) He holds an MBA degree in International Business from San Francisco State University.

"Patrick Chalhoub is the Group President of Chalhoub Group.Alongside successfully running several luxury brands in the Middle East, he is also behind many home-grown luxury brands. He particularly contributed to the turnaround of Christofle brand that is today owned by the Group. Patrick is also a strong advocate of embracing change to drive strategic growth and long term relationships. He has steered several joint ventures and acquisitions strengthening the Group's role as a hybrid retailer and partner of choice.

Mazroua is a seasoned marketing and business development executive with over 20 years of experience, blending finance with technical expertise. He is currently the Chief Marketing and Experience Officer at KAFD DMC, leading its transformation into Saudi Arabia's top business and lifestyle destination. Previously, Mazroua held leadership roles at Al Rajhi, where he strengthened the company through corporate finance, and at Takamol Holding, where he introduced public payment solutions. As a spokesperson for Saudi Vision 2030's Quality of Life program, he bridged business-to-government and business-to-consumer sectors. Mazroua holds a Bachelor's in MIS from King Fahd University and an EMBA from HEC Paris.His diverse background and extensive experience have equipped him with a deep understanding of the Saudi market and its unique dynamics.

Ritu Upadhyay is the Middle East Bureau Chief for Women Wear Daily (WWD), the leading voice in the fashion industry for over 100 years. Ritu leads WWD coverage of fashion, beauty, and retail markets across the Middle East. She brings extensive experience to her role, providing insights into the rapidly evolving Middle Eastern fashion landscape, including emerging designers, luxury retail developments, style trends and the growing influence of social media on regional consumer behavior. Her work has been instrumental in highlighting the Middle East increasing importance in the global fashion landscape, providing valuable insights for industry professionals seeking to understand and engage with a very lucrative market. Ritu frequently speaks at industry conferences and panel discussions on the future of the industry in the Middle East.

Amit is the Chief Omni-channel Officer at Chalhoub Group, the largest retailer and distributor of luxury brands in the Middle East and North Africa. He brings over 15 years of experience in Digital and Omni-channel retail to his current role, which includes Omni-channel Product, Marketing and Analytics, together with Group Loyalty (Muse and Elite) and One Studio initiatives. Amit joined Chalhoub Group in February 2023, after more than 10 years with two of the largest retailers in South East Asia, helping them evolve and adapt in the Digital Space by launching several Online initiatives and Loyalty Programs in the region, always through a customer focused approach for some of the top Global Fashion and F&B brands such as Zara, Sephora, Converse, Foot Locker and Starbucks. Amit holds Executive MBAs from ESADE Business School in Barcelona and Aalto University in Helsinki.

Katie Golding, Chief Marketing Officer at SRMG, the largest integrated media group from the MENA region, possesses over 25 years of experience in senior marketing and commercial roles. Her extensive career spans more than 17 years in the MENA region, having worked with the world's most prominent media, leading lifestyle, fashion and entertainment brands.Recognized for her strategic acumen and commitment to performance while championing creativity, Katie advocates for pushing the boundaries and delivering integrated marketing across diverse media channels. With expertise in brand, digital transformation, communication and fostering partnerships, Katie understands shifting audience perceptions, especially among the tech-savvy, vibrant youth in the region and through leveraging her extensive background in regional and international media and content creation, Katie offers a distinctive perspective on today’s media and entertainment landscape.

"Patrick Chalhoub is the Group President of Chalhoub Group.Alongside successfully running several luxury brands in the Middle East, he is also behind many home-grown luxury brands. He particularly contributed to the turnaround of Christofle brand that is today owned by the Group. Patrick is also a strong advocate of embracing change to drive strategic growth and long term relationships. He has steered several joint ventures and acquisitions strengthening the Group's role as a hybrid retailer and partner of choice.

Franck Marilly currently holds the role Chairman Shiseido EMEA since March 2024. Prior to joining Shiseido Group as President & CEO of Shiseido EMEA (Europe, Middle-East and Africa) in 2018, Franck Marilly served as Managing Director Europe Fragrance & Beauty division in Chanel. He has held several leadership roles in Chanel, including Senior Vice-President Fashion in New York or Managing Director for France. He successfully achieved at each level of the organization managing changes, developing business and brand equity in multi-cultural environments. Previously, he held diverse managing positions within the Unilever Group.

Hasmik Panossian is the Regional Managing Director of Sephora Middle East, bringing over 20 years of experience in the beauty industry. A passionate advocate for diversity and women’s empowerment, her deep customer insight, combined with an intuitive ability to anticipate needs and identify emerging trends, has been key to creating exceptional curated product assortments and strengthening brand partnerships. During her decade at Sephora, Hasmik has played a pivotal role in shaping the beauty landscape in the region, ensuring that Sephora remains at the forefront of innovation, customer satisfaction, and strategic growth.

Laurent Duffier was appointed Managing Director of L’Oréal Middle East in September 2021, following over two decades of experience in the beauty and retail industry. Previously, he served as Country Manager for L’Oréal Turkey, leading strategic transformations and driving rapid e-commerce growth despite challenging conditions. Since joining L’Oréal 24 years ago, Laurent has held roles across sales, marketing, HR, and strategy, and served as General Manager for the Consumer Products Division in the Middle East and Eastern Europe.

Henk Van Der Mark is the Vice President of Retail, Commercial & Business Development EMEA at The Estée Lauder Companies, a position he has held since October 2022. With over 20 years of experience, Henk has excelled in brand leadership, commercial strategy, and market development across various regions. His expertise in market dynamics and retail operations drives growth and strengthens collaborations within the EMEA region. Previously, as VP of Emerging Markets EMEA, Henk expanded the company's market presence. Known for his charismatic leadership and team-oriented approach, he fosters a culture of collaboration.

Lynn Al Khatib, Vice President of Communications at Chalhoub Group, brings over 18 years of corporate and brand communication experience. She specializes in building corporate brand strategies, crisis management, and stakeholder relationships. Lynn joined Chalhoub Group in 2021 after a successful tenure at Nestlé, where she led Middle East Corporate Communication, establishing robust internal and external communication channels. Her global experience as the Global Nutrition, Health, and Wellness Communication Manager at Nestlé S.A. in Switzerland enriched her skills in bridging corporate, scientific, and consumer communication.

Jasmina Banda currently serves as the Chief Strategy Officer for Chalhoub Group. She oversees Intelligence, Strategy and Growth (ISG) business unit where she is responsible for trends scouting and opportunity identification, Global and regional macro-economic tracking, GCC prestige beauty and luxury fashion market intelligence, Corporate and business unit strategy, Business advisory and more.

Jasmina has 17+ years of working experience across Europe, Middle East, Africa, Southeast Asia and Australia. Prior to joining Chalhoub, she spent 10 years in management consulting, reaching the level of Associate Partner at McKinsey and Company. Jasmina led over 50 projects in consumer facing industries, serving 30+ different companies over the years on topics of corporate strategy and growth, digital business building, and end-to-end transformations. Before switching to consulting, she worked as a big data scientist in telecoms and technology.

The Strategy Director at Chalhoub Group, the partner and creator of luxury experiences in the Middle East. Andrea is responsible for developing corporate strategy and overseeing strategic planning. She leads the business unit advisory function, offering strategic support to the Group’s business units and brands. Additionally, Andrea directs the strategic insights research, ensuring data-driven decision-making across the Group. With over a decade of experience in the strategy sector, Andrea's professional journey began in management consulting, focusing specifically on luxury retail and personal luxury goods across Europe, the Middle East, and North America.

Marriam Mossalli is the Co-Founder and Chief Marketing Officer of Powder Beauty and a leading figure in Saudi Arabia’s marketing and communications industry. She founded Niche Arabia in 2011, a PR firm that has played a key role in elevating Saudi fashion and luxury marketing in the Gulf. Her career began as a journalist at Arab News, and she has written for international titles like Harper's Bazaar Arabia and Elle Arabia. She’s also a contributing editor for Harper’s Bazaar Saudi and serves as a lifestyle advisor for Saudi Research and Marketing Group. As an author, Marriam has published books that explore Saudi culture, including "Under The Abaya," which has grown into a women’s empowerment platform. In 2022, it organized a groundbreaking fashion show aboard a cruise ship. Marriam's work has earned her global recognition, including being the only Arab invited to Michelle Obama's Celebration of Design Gala in 2015. Arabian Business named her one of the 50 Most Influential Saudi Women in 2021. She also leads C-Suite Club, a platform supporting female entrepreneurs in Saudi Arabia.

Mohamad Al Khalil is the Managing Director of Shiseido Group Middle East, where he leverages over a decade of experience in the beauty and cosmetics industry to drive growth and innovation. With a strong background in strategic planning and brand management, Mohamad has been instrumental in expanding Shiseido’s Middle East’s market presence in the region. His leadership is characterized by a commitment to excellence and a passion for cultivating high-performing teams. Mohamad is dedicated to fostering a culture of sustainability and creativity within the organization. Prior to his role at Shiseido, he held key positions at many renowned multinational companies.

Rawan advises clients in fashion and retail on strategy. As part of the BoF Insights teams, her work for brands and retailers includes creative transitions, global expansion strategies and product-customer fit. Before joining BoF, she worked as a consultant with Bain and Company and founded her own fashion label. She has a PhD from the London College of Fashion, a master’s from Imperial College London and an undergraduate degree from Yale University in Environmental Engineering and Economics.

Mashael Al Dakheel is a seasoned Public Relations Consultant with over 15 years of experience in the public relations and communications industry. Renowned for her expertise in brand building, content creation, event management, sustainability, corporate social responsibility, integrated marketing, and crisis management, Mashael has successfully navigated the complexities of PR and events throughout her career. Her passion for media and multidisciplinary arts was ignited at an early age, influenced by her upbringing in Saudi Arabia, the USA, and the UK. This diverse cultural background has instilled in her a deep appreciation for the power of identity and the role culture plays in uplifting society. Mashael holds a Master’s degree in Diplomatic Studies from the Diplomatic Academy of London, University of Westminster. Her early exposure to cultural events through her father, a former diplomat and director of the information attaché, significantly shaped her career path. Beginning her professional journey in 2007, she worked with the regional media group MBC and various public relations agencies in the UAE, where she played a pivotal role in developing brand strategies for prestigious media personalities and luxury lifestyle brands, including Tiffany & Co., Montblanc, Rolls Royce, BMW & MINI, and The Atlantis hotel. In 2023, Mashael assumed the role of Features Director at HIA magazine, a prominent luxury and lifestyle publication under the Saudi Research & Media Group. Over her tenure with HIA, she has overseen all content related to KSA in fashion, beauty, lifestyle, arts and culture, design, and entrepreneurship. Mashael was instrumental in the launch of "Hia Hub" in 2021, an experimental space dedicated to hosting a series of fashion, arts, and cultural events. Her contributions have significantly enhanced the retail, fashion, and design sectors within the arts community. Recognized by the Ministry of Culture and The Fashion Commission, Mashael was appointed as one of the founding members of the first Saudi Fashion Association. In 2024, she was elected as a board member, where she shares her extensive knowledge and expertise to nurture and grow the local fashion community.

Abdelrahman Elshahed (b. 1993, Makkah, KSA), Elshahed learned the art of calligraphy in the Holy Mosque of Makkah, and he received the Calligraphy certification ‘Ijaza’ in 2012. Along with his interests in Art, he taught Arabic Calligraphy at the Holy Mosque of Makkah, gave several lectures and workshops on Islamic art, and published a number of research papers within the field. He obtained a master’s degree in architecture 2021| KAU. Elshahed worked as a creative director and organized many exhibitions and artistic programs, as well as a consultant to the initiative of the Year of Arabic Calligraphy 2021 launched by the Saudi Ministry of Culture. In his artistic practice, his works focus on spiritual geometric (Arabic calligraphy) and his works discuss multiple ideas and concepts as important values for humanity, and show them through mixed media forms and deep symbolism. The Calligraphy and Architecture are an important communication tools in his contemporary artistic dialogue. He designed one of the largest calligraphy gates in the world, which was in Jeddah International Book Fair 2016 | KSA. Elshahed has participated in several group exhibitions around the world such as Sharjah Islamic Arts Festival, and Canadian Museum of Nature, Ottawa, Canada. He has won many awards, including Okaz International Prize for Arabic Calligraphy 2011, Qadasah International Short Film Award 2013. And Local Prize (Building Planning and Design) from The Saudi Umran Society 2016. Elhahed’s works have been acquired by many organizations and institutions such as: UNESCO in Paris, France, Prince Mohammed bin Salman International Center for Arabic Calligraphy in Madinah, KSA, Prince Mohammed bin Abdulaziz International Airport in Madinah, KSA, and the Royal Commission for Jubail and Yanbu, KSA. Elshahed has private collections in several countries such as: US, Germany, Turkey, UAE, China, Kuwait, and Saudi Arabia.

Hind Sebti is the Co-Founder and Chief Growth Officer Waldencast PLC, a new beauty and wellness multi-brand platform that creates, acquires, and scales the next-generation of high-growth, purpose-driven brands. Ms. Sebti has more than 20 years of experience building, leading and managing beauty brands across multiple categories. Ms. Sebti has previously held various marketing and general management positions at L’Oréal and Procter & Gamble, and she brings in-depth knowledge and understanding of the beauty industry to her role. She is also an avid entrepreneur and the founder of many indie beauty brands such as whind, Glaze and Coats, which operate under the Waldencast Brands umbrella. Ms. Sebti is the first Arab, Moroccan woman co-founder of a NASDAQ listed company. She serves as a member of the board of directors of Cosmetic Executive Women U.K. and holds a Master’s Degree in Industrial Engineering from The National Institute of Applied Science of Lyon.

Hasmik Panossian is the Regional Managing Director of Sephora Middle East, bringing over 20 years of experience in the beauty industry. A passionate advocate for diversity and women’s empowerment, her deep customer insight, combined with an intuitive ability to anticipate needs and identify emerging trends, has been key to creating exceptional curated product assortments and strengthening brand partnerships. During her decade at Sephora, Hasmik has played a pivotal role in shaping the beauty landscape in the region, ensuring that Sephora remains at the forefront of innovation, customer satisfaction, and strategic growth.

David Vercruysse is the President of Managed Companies Vertical at Chalhoub Group, overseeing beauty and fashion distribution, franchise businesses, and the Group’s own concepts. In this role, he focuses on accelerating the Group’s transformation by enhancing brand equity and driving e-commerce initiatives. David began his career at Chalhoub Group 19 years ago, where he served in various roles, including General Manager of Beauty Retail, overseeing the development and profitability of Faces, the leading beauty retailer in the Middle East. Before returning to Europe in 2016, he spent four years as General Manager for Sephora Middle East. He was also appointed "ERP Director", leading Group Business Transformation projects to re-engineer processes across all activities and countries while managing change. David holds a Master's degree in Political Sciences from SciencesPo and another Master's from ESCP Business School.

Youssef Benkirane, General Manager at L'Oréal Luxe, is a seasoned leader with over 17 years of experience within the L'Oréal Group, spanning various functions and geographic regions. In his current role as General Manager for L'Oréal Luxe, Youssef is responsible for overseeing the strategic development of a diverse portfolio of prestigious luxury brands in the Middle East.

With a career trajectory that includes key roles in brand general management, business development, e-commerce, and supply chain across Europe, the Middle East, and Asia Pacific, Youssef has demonstrated a deep understanding of consumer behavior, market trends, and competitive landscapes. His strategic vision and ability to navigate complex challenges have been instrumental in driving brand desirability and growth for the luxury brands under his leadership.

Lynn Al Khatib, Vice President of Communications at Chalhoub Group, brings over 18 years of corporate and brand communication experience. She specializes in building corporate brand strategies, crisis management, and stakeholder relationships. Lynn joined Chalhoub Group in 2021 after a successful tenure at Nestlé, where she led Middle East Corporate Communication, establishing robust internal and external communication channels. Her global experience as the Global Nutrition, Health, and Wellness Communication Manager at Nestlé S.A. in Switzerland enriched her skills in bridging corporate, scientific, and consumer communication.

Suzanne Santos has played an integral role in Aesop’s development since its establishment in Melbourne in 1987, consistently involved in critical aspects of the company’s evolution in Australia and across many international markets.As Chief Customer Officer, Suzanne is responsible for maintaining and advancing the unique customer experience Aesop has led for more than 30 years. She travels the world overseeing the company’s introduction into new markets, working and tutoring consultants in Aesop products and standards, and visiting stores to work closely with Aesop customers.

Salem began his career with Chalhoub Group in 1994 in Saudi Arabia and has since amassed 30 years of leadership experience in the beauty industry. He has held pivotal roles, including Regional General Manager at Sephora Middle East and Coty Middle East, as well as Managing Director for Chalhoub's Emerging Markets, where he spearheaded the Group’s expansion across India, Latin America, and Africa.

As Vice President of Faces from 2019, Salem successfully repositioned and expanded the brand regionally. In 2022, he was appointed to lead Chalhoub's FMCG operations in KSA and launched The Visitor, a transformative retail project at Jeddah Airport. Salem holds a bachelor's degree in Computer Science from the Lebanese American University and has completed executive education at INSEAD, Paris.

Maha Arayssi Rifai is the co-founder and Chief Scientific Officer of Beesline. With a background in pharmacy and pharmacology, she specializes in apitherapy and botanicals. Her work has driven Beesline's innovation in natural, clean, and sustainable skincare, leading to award-winning formulations such as waterless products. Maha also mentors women in leadership roles at Beesline and oversees the Research, Innovation, and Technology department, ensuring that sustainability remains at the forefront of the company’s skincare developments. Her passion and curiosity define her leadership and contribute to the brand's ongoing success.

Elyes Jeribi is the Chief Strategy Officer at Nice One, a Saudi LLC focused on e-commerce in the beauty, perfume, and care sectors since 2023. Previously, he served as Senior Vice President of JumiaPay Business Services at Jumia from 2021 to 2022 and as CEO of Jumia Tunisia and Jumia Algeria from 2017 to 2021, significantly impacting e-commerce and fintech across Africa. Before joining Jumia, Elyes was the CEO of Smart Tunisia, promoting foreign investment in the technology sector, and an advisor at the National Water Company in Saudi Arabia. He co-founded Linkao, an IT development firm, and has held various advisory roles in Tunisian government and consulting firms, including McKinsey & Company. Elyes is also a board member of EFE Tunisia and the Fondation Tunisie pour le Développement, focusing on youth employment and economic development in the MENA region.

Youssef Benkirane, General Manager at L'Oréal Luxe, is a seasoned leader with over 17 years of experience within the L'Oréal Group, spanning various functions and geographic regions. In his current role as General Manager for L'Oréal Luxe, Youssef is responsible for overseeing the strategic development of a diverse portfolio of prestigious luxury brands in the Middle East.

With a career trajectory that includes key roles in brand general management, business development, e-commerce, and supply chain across Europe, the Middle East, and Asia Pacific, Youssef has demonstrated a deep understanding of consumer behavior, market trends, and competitive landscapes. His strategic vision and ability to navigate complex challenges have been instrumental in driving brand desirability and growth for the luxury brands under his leadership.

London-born Sujata Assomull is a Dubai-based journalist and author of 100 Iconic Bollywood Costumes. A mindful fashion and pro-age advocate, she was the launch Editor-in-chief of Harper’s Bazaar India and previously worked with Khaleej Times as their Group Fashion Editor. An international chronicler of fashion trends, she is a go-to resource in the industry for commentary on India and the Middle East’s evolving and dynamic markets. Today she is a contributing editor for Vogue Business. A columnist with India’s leading business daily, Mint, she looks at fashion through a cultural and economic lens. Her bylines have appeared in Vogue India, Vogue Arabia, Business of Fashion, Arab News and South China Morning Post. A moderator at events such as Emirates Literature Festival, Retail Leader Circle, Cop 28 Dubai and others.

Inspired by his travels around the world, Jason has a consuming passion for authentic mind–body health experiences. From Ayurveda to Thalassotherapy to age-old Hamman rituals, he believes the path to wellbeing lies in interconnected holistic therapies. With a stellar career spanning over three decades in luxury health and wellbeing, Jason brings extensive pre-opening experience and a remarkable track record developing niche spa projects for Per Aquum, Fairmont, Jumeirah, and Hyatt in the Maldives, Middle East, and Southwest Asia. His professional journey began in London as a hairstylist and barber, followed by an adventurous ten-year career at sea, working on renowned cruise liners like the QE2 and Royal Caribbean. After his time at sea, Jason joined Hyatt in Dubai, where he opened the highly acclaimed Amara Spa at Park Hyatt. He later launched the first Amara hydrotherapy spa in Jeddah. Jason remains hands-on with his barbering, hairdressing, and aesthetic practices, and is passionate nabout skincare, self-care, and luxurious male grooming treatments.

Marina Kurban made a bold shift from conventional pharmaceuticals to the world of herbology. Her journey begins in her garden, where she carefully cultivates, nurtures, and harvests a variety of herbs such as sage, lavender, lemongrass, geranium, and coriander. Once harvested, these plants are dried and preserved for use in creating customized essential oils, therapeutic balms, and natural cosmetics. Marina also possesses expertise in foraging and utilizing edible wild plants. With a degree in chemistry, she has expanded her knowledge by studying medicinal and aromatic plants at Uskudar University. She also holds a Level 1 certification in aromatherapy from HerbaFarm Academy in Turkey. Passionate about sharing her expertise, Marina continues to evolve in her roles as a chemist, aromatherapist, and herbalist, always seeking to deepen her understanding and practice of natural healing methods.

Nicole is the Managing Director of Faces, the leading beauty retailer in the Middle East and own brand of Chalhoub Group, which she joined in September 2024. Her mission is to transform Faces into a luxury retail brand that inspires customers and enhances its relevance as the ultimate omnichannel beauty destination in the region. With over 30 years of international experience across various beauty markets, Nicole is a passionate strategist and business leader. Her impressive career includes executive roles at Henkel, Coty, Shiseido, and Douglas, where she has consistently driven brand building, portfolio management, and transformation, resulting in substantial market share growth and sustainable business success.

Joewsef, the Arab region's first skinfluencer, discovered his passion for skincare at a young age through his mother, an esthetician, and gained extensive industry knowledge at his family’s beauty institute. Despite initially pursuing a career in the arts as an award-winning art director, he merged his storytelling skills with his skincare passion by launching the YouTube channel "SkinFits" in 2018, focusing on educational content for Arabic audiences. On "SkinFits," he promotes self-acceptance and the beauty of real skin, encouraging viewers to embrace their imperfections. With the rise of short-form video content, Joewsef has become a trusted source for authentic skincare information, democratizing the industry for the masses.

Dr. Rana Shahab is a highly experienced dermatologist with over 20 years of expertise in medical dermatology, specializing in pediatric and aesthetic dermatology. She earned her medical degree from King Faisal University College of Medicine in Dammam, Saudi Arabia, and completed her dermatology residency at Boston University/Tufts University in the USA. Certified by the American Board of Dermatology in 2002, Dr. Shahab served as a consultant dermatologist with the Saudi Aramco Medical Services organization (now JHAH) for two decades. In 2016, she founded Dermatique Skin Clinic in Khobar, where she continues to provide top-tier medical and cosmetic dermatology care.

Evangelo Bousis, Founder and CEO of Enhanse, created innovative hybrid skincare products for men that boost confidence and enhance appearance. Prior to Enhanse, he co-founded DUNDAS Beauty, a gender-fluid makeup line, and played a key role in the luxury fashion label DUNDAS, pioneering a successful "see now, buy now" model. His ventures have also embraced digital innovation, leading DUNDAS into the NFT space and virtual fashion. Recognized as a trailblazer, Bousis has been featured in Vogue Business's "100 Innovators" Class of 2023 and has shared his insights on prominent platforms like TEDx and Harvard’s Fashion Law Lab.

Lara is a Strategist and Brand Building expert specializing in luxury and fashion. A contributing writer and brand consultant, she is an advocate for sustainable fashion and challenging the conventional standards of beauty and agism. Personable and unconventional, she brings a sprinkle of wit and a particular point of view to create elevated, intelligent narratives for readers and brands alike.

A native New Yorker, Maria was influenced by the music and fashion scenes of the '80s and early '90s. She matriculated at Columbia University and moved abroad to attend King's College in London. There, she embraced asymmetry and unusual juxtapositions when styling apparel, makeup, hair, and the new burgeoning piercing field.

Maria merged elements of her experiences in Manhattan and London and eventually San Francisco, where she spent time in the early '90s. The city was the center of the US creative piercing community, and it was here where she shared and honed many of her piercing skills. She was one of the first members of the Association of Professional Piercers, which was founded in San Francisco.

Maria viewed piercing as a form of beauty and wanted to couple it with delicate fine jewelry — a contrast to the thick, industrial looks that were popular at the time. Her penchant for interesting placements resulted in never-seen-before jewelry applied and layered on the body in a novel fashion. Because of her background in science, Maria concurrently developed a piercing methodology now known as "the forward-facing technique," and has the only patents ever issued for piercing locations; the Tash HelixSM and the Tash Hidden RookSM. From her first studio in Manhattan's East Village in 1993 to her presence across continents today, Maria continues to push the boundaries and is recognized as a vanguard and trailblazer in the piercing and fine jewelry worlds.

A marketing and consumer psychology professional with over 10 years of experience. As CEO of the Fashion Association, I’m passionate about empowering local talent and driving innovation in Saudi’s fashion sector. My background in strategy and consulting fuels my commitment to creating meaningful impact and fostering sustainable growth in the industry.

Moatasem Al Nahar is a celebrated Middle Eastern actor recognized for his compelling roles and powerful screen presence. Recently, he starred in *The Game of Love* (لعبة حب), winning accolades for both Best Series and Best Actor. Known for his roles in *Five Thirty*, *Al Asouf 3*, and *DNA*, Moatasem captivates audiences and has become one of the region's most distinguished actors.

Originally a law graduate from the Faculty of Law in Damascus, Moatasem couldn't resist his passion for the performing arts and went on to study at the Higher Institute of Dramatic Arts. He made his acting debut in 2007 with roles in *The Time of Fear* (Zaman Alkhouf) and *Khalid Ibn Al-Walid S2*. His breakthrough came in 2011 with *School Days* (Ayam al Derassa), a popular series among younger audiences, which earned him critical acclaim and awards across the Arab world. Moatasem went on to star in acclaimed series like *Bab Al Hara* (Seasons 6–8), *Red Lipstick* (2014), and *Orchidia* (2017). His roles in *Khatoon* (2016) and *Al Zibak* cemented his status as a promising star in the Middle East.

Saudi entrepreneur, TV presenter, and mother of two -Nada is the epitome of the modern-day woman and multihyphenate. After graduating with a Bachelor degree in Marketing and PR and a Master of Science in Management from Boston University, Nada went on to pursue a career in investment banking for over a decade. During this time, Nada used her valuable experience in Finance to launch her own entrepreneurial empire as well as to invest in local businesses. Beyond her entrepreneurial endeavors, the Jeddah native always had a penchant for fashion and took to social media to share her life as a mother, content creator and full-time businesswoman. She went on to launch one of the first multi-brand fashion boutiques in Saudi Arabia, The Huntress, which still stands today. Nada is a relatable personality to many women, and the sharing of her daily life has amassed her an impressive following across Instagram, Snapchat and TikTok. Her latest career milestone has been as a TV presenter for the iconic MBC Arabia, where she discusses women’s issues and entertainment news, catapulting her to become a household name within the Middle East.

A Dubai- Based YouTube Sensation Taking the World by Storm. Noor Stars is an Arab-American content creator that boasts a loyal following, captivating audiences with her diverse content – from beauty tutorials to engaging vlogs. Notably, she's the First Middle Eastern YouTuber to hit the 20 million Youtube subscribers, solidifying her influence.Driven by both creativity and business acumen, Noorstars has become a social media powerhouse, attracting top brands for collaborations. Her unique blend of innovative content and strategic partnerships make her a go-to partner for digital success. With her unwavering commitment to excellence, Noor continues to inspire and influence, solidifying her place as a force to be reckoned with in the online world.

Daniel began his career as a Makeup Artist in the movie industry, television shows, and fashion events. His experience starts at the heart of Maison Guerlain in Paris, and now works across the Middle East and Indian subcontinent, sharing his expertise in Parisian beauty. He has also worked as an Image Consultant for celebrities and royal families in the Middle East.

With Guerlain since 2011, Daniel's mantra is: “I can't change the world, but I can change your makeup”

Dina Sidani is a dynamic leader with a diverse background in innovation, luxury retail, and corporate finance. A Harvard MBA graduate, she initially led finance at Chalhoub Group before briefly serving as acting CFO at Noon. Returning to Chalhoub, she launched 'The Greenhouse,' an innovation hub fostering creativity, and spearheaded the creation of a beauty and fashion incubator along with one of the region's first retail tech accelerators. These initiatives have positioned Chalhoub Group at the forefront of retail innovation.

Driven by her desire to enhance the consumer experience of healthcare and bring efficacy into the world of beauty, she left her established career in luxury retail and embarked on a journey in the digital health sector. As the founder and CEO of ilik Health, Dina is committed to bringing the same quality of consumer experience from the luxury goods industry to dermatology and wellness. She is on a mission to redefine digital health by integrating efficacy into beauty, creating a more personalized and effective approach to skincare and wellness.

Rita's journey into cosmetic science began in beauty retail, fueled by her curiosity and her background in the arts, particularly film and photography. This interest led her to pursue an integrated Masters in Cosmetic Science at the University of the Arts London. Rita's passion led her to the doors of DECIEM first UK-based store with her enthusiasm for skincare, which launched her career at the company. Today, she serves as the Scientific Communications and Brand Engagement Manager, blending her passion for beauty and science.Rita currently focuses on The Ordinary, balancing her time between hosting events and collaborating with Research & Development, Clinical Research, and Product Marketing teams.

Alexandre Benamran is the General Manager of FINOLI, a French industrial group active primarily in the fields of beauty, nutrition, education, and real estate. FINOLI is developing its activities with a long-term vision, anchored around a core set of values: Excellence, Innovation, Ethics and Merit. FINOLI is a fully privately-owned and independent company, controlled and managed by its founders.

Over the past decade, Alexandre’s focus has been on delivering PATYKA’s mission to deliver disruptive high performance anti-aging skincare, with 100% clinically proven results and 100% certified organic clean formulas. PATYKA has subsidiaries in 6 countries and is sold through 3,400 points of sale, mainly pharmacies and selective retail in France and Europe. Its topline reaches €30m, with a +40% annual growth since 2014. As a B-Corp and Mission-driven Company, PATYKA is a truly committed brand for the people, the planet and biodiversity.

Jennifer Palmer has been in the beauty industry for over 25 years, with nearly 20 years on the Estée Lauder brand. She oversees Skincare Product Development & Marketing for Estée Lauder’s powerhouse franchises including Advanced Night Repair, Revitalizing Supreme+, Micro Essence and Nutritious. Jennifer also spearheads Estée Lauder’s Science Credentialing platform, positioning the brand as a leader in science-driven skincare, and is responsible for accelerating the brand’s scientific innovation pipeline to launch breakthrough technology and product innovation.

Miriam Abadi is an influential entrepreneur with a strong Instagram following of over 245,000. She promotes mental, physical, and spiritual wellness through genuine social media content and hosts Marie Claire's beauty and wellness podcast. Her latest initiative, TRU and Beyond, is the Middle East's first wellness and beauty platform, focused on authentic self-care practices and health fulfillment. Recognized by Forbes as a leading expert in beauty and wellness. Her impressive credibility stems not only from her influential social media platforms but also from her strong connections within her social circles. She is widely respected and trusted due to the authentic relationships she has built and the valuable insights she shares.

Pierre Juhen is the co-founder and co-CEO of FINOLI, a French industrial group focused on beauty, nutrition, education, and real estate. FINOLI operates with a long-term vision, guided by values of excellence, innovation, ethics, and merit. Over the past decade, Pierre has focused on developing PATYKA, a biotech skincare brand known for its certified-organic, high-performance anti-aging products. It is a certified B-Corp, committed to people, the planet, and biodiversity with over six countries and over 3000 points of sale.

Michel Brousset founded Waldencast in 2019, a new beauty and wellness multi-brand platform that creates, acquires, and scales the next-generation of high-growth, purpose-driven brands. In 2022, Waldencast plc became publicly listed on the Nasdaq (NASDAQ: WALD), and acquired Milk Makeup and Obagi in a $1.2 Billion transaction. Mr. Brousset and has more than 25 years of FMCG operational expertise, successfully building billion-dollar brands and businesses across many geographies first at Procter & Gamble and then at L’Oréal, where he was CEO of L’Oréal UK and later President of the Consumer Product Division for North America.

Vincent Jeanniard is a distinguished expert in international business development, specialising in the luxury sector. With over two decades of experience across Europe, Asia and the Americas, he has held senior leadership roles within the world’s most prestigious beauty and fashion houses. Indeed, his career spans a portfolio of iconic brands, including L’Oréal Luxe, Dior, Burberry, LVMH and now L’OCCITANE en Provence.

He has consistently driven growth and innovation at the highest levels of the industry. His expertise and vision have made him a sought-after leader in luxury, renowned for shaping the trajectory of global premium brands. He specialises in commercial and marketing strategy, as well as omnichannel growth across global markets, while maintaining a strong focus on hands-on execution.

In 2024, Vincent joined L’OCCITANE en Provence as Chief Commercial Officer. Innovation and sustainability form the cornerstone of this new role, reflecting the brand’s commitment to developing unique beauty products that not only embody true luxury but are also thoughtfully crafted to consider their impact on individuals, society and the planet. Through this visionary approach, the brand seamlessly blends indulgence with responsibility, redefining the future of beauty in a way that honours both personal and environmental well-being.

Ritu Upadhyay is the Middle East Bureau Chief for Women Wear Daily (WWD), the leading voice in the fashion industry for over 100 years. Ritu leads WWD coverage of fashion, beauty, and retail markets across the Middle East. She brings extensive experience to her role, providing insights into the rapidly evolving Middle Eastern fashion landscape, including emerging designers, luxury retail developments, style trends and the growing influence of social media on regional consumer behavior. Her work has been instrumental in highlighting the Middle East increasing importance in the global fashion landscape, providing valuable insights for industry professionals seeking to understand and engage with a very lucrative market. Ritu frequently speaks at industry conferences and panel discussions on the future of the industry in the Middle East.

Aref Yehia is the Head of Retail and E-commerce Business Partnerships at TikTok for the MENA region, where he leads a team focused on omnichannel retail, QSR, and pure-play e-commerce verticals. Aref is in charge of building and expanding TikTok's business in the MENA market.

With over 15 years of multinational experience in Consumer Packaged Goods, Aref is a digitally savvy and accomplished business leader. He spent 13 years at Procter & Gamble in various brand-building roles across the IMEA region and previously served as the Head of Marketing for Mall of the Emirates at Majid Al Futtaim. Aref has extensive expertise in leading cross-functional teams across different geographies and in building iconic brands in developing markets.

A passionate advocate for creative expression, Iman has been representing YSL Beauty in the Middle East for years, developing its makeup artistry with a bold and timeless approach. Aligned with the YSL woman's uncompromising attitude, she encourages others to break boundaries, embrace their own makeup rules, and play with colors to express their unique personalities. As part of Tom Pecheux's global team and YSL Beauty Makeup's worldwide team, her work spans prestigious events such as the Cannes and Venice Festivals as well as Coachella, with highlights including retail events in Berlin and London.

Saori Umebayashi is the Regional Training Manager for Shiseido Middle East, hailing from Japan. With over 9 years of experience in the beauty industry, Saori brings a wealth of expertise in training and development, driving excellence in customer experience and product knowledge across the region..

Charlotte Devaux is a seasoned leader with over 15 years of experience in the Retail and Distribution sectors, specializing in skincare and beauty. As the General Manager of the Wellness & Masstige division at Chalhoub Group, she is at the forefront of developing the pharmaceutical channel for dermo and cosmetic brands. Her strategic vision has been instrumental in ensuring successful market entry and establishing robust structures to support new channel expansion. Over the past decade, Charlotte’s focus has been on developing the skincare and fragrance prestige market within Chalhoub. Her expertise in brand development has allowed her to cultivate a strong portfolio, effectively negotiating and launching new brands to meet the evolving needs of the market. Charlotte is dedicated to leading transformative change within Chalhoub Group, fostering a culture of diversity, equity, and inclusion while enhancing employee engagement. Her leadership style combines strategic thinking, exceptional negotiation skills, and a deep commitment to building high-performance teams that excel in the competitive skincare landscape. With a Master’s degree in Business from Ecole Supérieure des Affaires, Charlotte is well-equipped to share her insights on industry trends, leader and the future of skincare.

Pierre Juhen is the co-founder and co-CEO of FINOLI, a French industrial group focused on beauty, nutrition, education, and real estate. FINOLI operates with a long-term vision, guided by values of excellence, innovation, ethics, and merit. Over the past decade, Pierre has focused on developing PATYKA, a biotech skincare brand known for its certified-organic, high-performance anti-aging products. It is a certified B-Corp, committed to people, the planet, and biodiversity with over six countries and over 3000 points of sale.

With over 16 years of visionary leadership in the pharmacy retail industry, Mahmoud currently serve as the Chief Operating Officer and Deputy CEO at Global Health Care Company (GHC) in Riyadh, Saudi Arabia. His strategic expertise in transforming business operations, driving digital innovation, and optimizing e-commerce channels has consistently delivered double-digit growth and enhanced customer satisfaction

Whites is Saudi Arabia's leading beauty and lifestyle. Whites was founded in 2008, today it has over 100 stores in over 20 cities in Saudi Arabia with over 1,000 employees. They are redefining the beauty and lifestyle shopping experience for every guest, through their passionate people and personalized range of products and services.

Cynthia is the Editorial Director of Hia Magazine with 15 years of experience. Areas of expertise include managing the editorial team, and curating compelling content across digital and print platforms, with a focus on engaging audiences in the GCC and Levant regions. In her role, Cynthia conducts high-profile interviews with leading international and regional figures, creating in-depth features that resonate with the magazine's discerning readership.

Anna Germanos is a recognized thought leader in digital transformation across the Consumer Goods Retail & Luxury sectors, with over 20 years of experience in these industries in the Middle East. Her extensive background includes leadership roles at major global technology companies and a solid foundation in management consulting. Currently Anna serves as Group Director at Meta, overseeing multiple industries covering Consumer Goods, Luxury, Retail & Ecommerce. Prior to joining Meta, she led the Consumer Goods practice at Google for MENA. Earlier, Anna spent many years in the Consumer & Retail practice at Booz & company (currently Strategy&) where she led assignments for leading private & public clients in the Middle East & Africa. Anna holds an MBA from INSEAD and a bachelor of Engineering from the American University of Beirut with distinction. A dual French-Lebanese citizen, she resides in Dubai with her husband, two children, and their beloved cat and dog.

Olfa Messaoudi is the Chief Digital and Marketing Officer at L'Oréal Middle East, bringing 20 years of expertise in digital and marketing transformation across global brands. She leads L’Oréal’s marketing strategies in the GCC, focusing on digital, e-commerce, and consumer insights. Joining L’Oréal in 2010 as Global Digital Manager for Lancôme, Olfa drove the brand's digital transformation before becoming Regional Head of Digital for the Luxe Division in Dubai in 2014. In 2017, she served as Global VP for YSL Beauty, significantly enhancing e-commerce and the online-to-offline consumer experience. Prior to her current role, she was Chief Consumer Experience Officer at SAPMENA Luxe Management Committee, where she established key frameworks for seamless consumer interactions.

Angelica Munson is the Global Chief Digital Officer and Executive Officer of Shiseido Company, Limited. With a keen eye for transformative strategies and a proven track record, Angelica leads the Digital Transformation Office, integrating a spectrum of digital strategies and services including data analytics, digital marketing, CRM, media, eCommerce, Beauty Tech, AI, and digital education into effective and sustainable programs and transformative initiatives. Her 20+ year career spans management roles at global brands like Estee Lauder, Clinique, Fast Retailing, and BMG Music, where she honed her expertise in launching and scaling direct-to-consumer ventures, crafting captivating digital experiences, nurturing communities, and fostering employee engagement.

Hala Zgeib, Head of Luxury at Snap MENA, combines her passion for retail with Snap’s cutting edge technology to support Luxury conglomerates with the development of successful digital strategies. A veteran retailer, Hala is known for driving exponential growth for omnichannel businesses. Hala spent the last 15 years honing her craft with some of the world’s largest luxury retail groups. Most recently, she was the MEA Regional Manager of one of LVMH’s brands. Hala is also the Vice-President of Connecting Women in Technology (CWIT), focused on promoting initiatives in support of the development of women in the technology industry.

Dr. Constantin El Habr, known as Dr. Costi, has over five years of dedicated expertise in dermatology. He earned his Bachelor’s Degree in Biology from the American University of Beirut, followed by specialized training at the University of Balamand and further refinement of his skills at the prestigious Albert Einstein College of Medicine in New York City. In addition to his clinical practice, Dr. Costi is an influential scholar, contributing to scientific journals and writing chapters for key dermatological publications. Renowned for his bespoke luxury skincare and beauty treatments, he employs innovative techniques to meet the unique needs of his clientele, including celebrities. Dr. Costi's personalized approach ensures that each treatment is tailored to the individual's specific requirements.

Zaher, is the General manager of Beauty Division at Chalhoub Group, the largest retailer and distributor of luxury brands in the Middle East and North Africa. As part of his role, Zaher oversees the Estée Lauder brand portfolio, which includes Kilian, Crème de la Mer, Origins, The Ordinary, EDPFM, and Tom Ford Beauty. He is also playing a key role in driving strategic skin care expansion and growth for the group in the GCC region.

Zaher began his career at Starcom Media Vest (Publicis Group) before moving on to L’Oréal and Estée Lauder Middle East. In 2010, he joined Chalhoub Group, where he has held various leadership positions, including Marketing Director at Coty in the Middle East and General Manager for the beauty retail business with franchise operations.

Inge Theron, Founder and Creative Director of FACEGYM, is on a mission to educate a generation on skin health and facial fitness. As a disruptive entrepreneur, she created FACEGYM, the world’s first facial fitness gym, combining beauty, wellness, and fitness. Her non-invasive approach to facial muscle training has revolutionized the industry.

A former beauty and wellness columnist for the Financial Times, Theron’s journey began after invasive treatments left her seeking a better way to age gracefully. In 2014, she launched FACEGYM, now a global brand with studios in major cities and partnerships with Sephora and Net-A-Porter.

Daniel began his career as a Makeup Artist in the movie industry, television shows, and fashion events. His experience starts at the heart of Maison Guerlain in Paris, and now works across the Middle East and Indian subcontinent, sharing his expertise in Parisian beauty. He has also worked as an Image Consultant for celebrities and royal families in the Middle East.

With Guerlain since 2011, Daniel's mantra is: “I can't change the world, but I can change your makeup”

Ellie is the Regional Education Manager for Benefit Cosmetics in the Middle East, bringing her passion for beauty and expertise in education to the forefront. With a deep understanding of the region's unique beauty culture, she has been instrumental in developing training programs that inspire and empower beauty professionals. Ellie’s dynamic leadership and innovative teaching methods have elevated brand knowledge and artistry across Benefit’s regional network, ensuring teams are equipped with the skills to deliver exceptional customer experiences. Her dedication to beauty education makes her a key figure in driving Benefit’s success in the Middle East.

Dr. Constantin El Habr, known as Dr. Costi, has over five years of dedicated expertise in dermatology. He earned his Bachelor’s Degree in Biology from the American University of Beirut, followed by specialized training at the University of Balamand and further refinement of his skills at the prestigious Albert Einstein College of Medicine in New York City. In addition to his clinical practice, Dr. Costi is an influential scholar, contributing to scientific journals and writing chapters for key dermatological publications. Renowned for his bespoke luxury skincare and beauty treatments, he employs innovative techniques to meet the unique needs of his clientele, including celebrities. Dr. Costi's personalized approach ensures that each treatment is tailored to the individual's specific requirements.

With over 17 years in the beauty industry, Michaela has worked with top brands like MAC Cosmetics, Charlotte Tilbury, and Chalhoub Group. She has led training programs across the Middle East, designing tailored beauty curriculums for skincare, makeup, and fragrance consultants. Her expertise includes recruitment, staff development, and adapting global training strategies to regional markets. Known for her ability to enhance performance and skills, Michaela has shaped beauty teams at prestigious brands like Bloomingdale's and Harvey Nichols.

Saudi entrepreneur, TV presenter, and mother of two -Nada is the epitome of the modern-day woman and multihyphenate. After graduating with a Bachelor degree in Marketing and PR and a Master of Science in Management from Boston University, Nada went on to pursue a career in investment banking for over a decade. During this time, Nada used her valuable experience in Finance to launch her own entrepreneurial empire as well as to invest in local businesses. Beyond her entrepreneurial endeavors, the Jeddah native always had a penchant for fashion and took to social media to share her life as a mother, content creator and full-time businesswoman. She went on to launch one of the first multi-brand fashion boutiques in Saudi Arabia, The Huntress, which still stands today. Nada is a relatable personality to many women, and the sharing of her daily life has amassed her an impressive following across Instagram, Snapchat and TikTok. Her latest career milestone has been as a TV presenter for the iconic MBC Arabia, where she discusses women’s issues and entertainment news, catapulting her to become a household name within the Middle East.

I’m Farah Kouatli, a passionate educator dedicated to teaching and empowering others. My journey in the beauty industry began at 17, where I had the opportunity to work with various luxury and pharmaceutical skincare and makeup brands. Even while pursuing my studies, my love for beauty and commitment to helping my customers kept me engaged in the field.

As I progressed into education and training, I embraced my role as a field training manager. The challenges of COVID-19 didn’t stop my efforts; instead, they pushed me to harness the power of social media to educate my team and connect with a broader audience. I started creating educational makeup and skincare content during the pandemic, which helped me grow my following, primarily across the GCC and Middle East. This increase in followers opened doors to partnerships with both local and international brands, allowing me to share my passion for beauty with my audience like never before.

Samer is the Strategic Partner Manager - Global Partnerships looking after Middle East and North Africa at Meta. In this role, he leads strategic collaborations with the region’s top-tier celebrities, public figures, content creators, and influencers, helping them elevate their presence and impact across Meta’s platforms. His work focuses on optimizing their strategies to achieve success across Meta platforms.

Before joining Meta, Samer headed the Marketing & Sponsorships department at Platinum Records, MBC Group’s music label, where he spearheaded high-profile campaigns and partnerships across the entertainment industry. His prior experience includes six successful years at Rotana Media Group, driving revenue growth for the group’s television portfolio, working closely with regional media agencies and brands.

Samer holds a Master’s degree in Media Studies and a Bachelor’s degree in Computer Science.

With a distinguished background in both luxury and medical skincare, she is a Swedish skincare therapist with an unwavering passion for her field. Sara Faily is the Regional Skincare Expert/ trainer for Dior PCDO, she draws inspiration from the brand's exceptional commitment to scientific innovation, positioning herself at the forefront of advanced skincare solutions.

Passionate about the mechanics of watches and innovation, Quentin studied watchmaking at the technical school of La Vallée de Joux in Switzerland. After obtaining his diploma, he continued his studies and graduated with a bachelor's degree in marketing and management in Haute Horlogerie from ISG Luxury Management School in Geneva.

Quentin is now working for Hublot, where he is in charge of hospitality at the manufacture. He welcomes clients and guides them through the workshops, showcasing the craftsmanship and expertise required to create a Hublot timepiece.

By coming to Riyadh, Quentin aims to share the passion that thrives at the Hublot manufacture in Switzerland. He wants to teach participants about the technical aspects of watchmaking thru an exclusive experience.

Passionate about the mechanics of watches and innovation, Quentin studied watchmaking at the technical school of La Vallée de Joux in Switzerland. After obtaining his diploma, he continued his studies and graduated with a bachelor's degree in marketing and management in Haute Horlogerie from ISG Luxury Management School in Geneva.

Quentin is now working for Hublot, where he is in charge of hospitality at the manufacture. He welcomes clients and guides them through the workshops, showcasing the craftsmanship and expertise required to create a Hublot timepiece.

By coming to Riyadh, Quentin aims to share the passion that thrives at the Hublot manufacture in Switzerland. He wants to teach participants about the technical aspects of watchmaking thru an exclusive experience.

Passionate about the mechanics of watches and innovation, Quentin studied watchmaking at the technical school of La Vallée de Joux in Switzerland. After obtaining his diploma, he continued his studies and graduated with a bachelor's degree in marketing and management in Haute Horlogerie from ISG Luxury Management School in Geneva.

Quentin is now working for Hublot, where he is in charge of hospitality at the manufacture. He welcomes clients and guides them through the workshops, showcasing the craftsmanship and expertise required to create a Hublot timepiece.

By coming to Riyadh, Quentin aims to share the passion that thrives at the Hublot manufacture in Switzerland. He wants to teach participants about the technical aspects of watchmaking thru an exclusive experience.

Dr. Black, Franco-Canadian, has a PhD in Cellular and Molecular Biology, with a specialization in tissue engineering, from Université Laval and Claude Bernard University Lyon 1. In 2004, she joined L’Oréal Research & Innovation as Head of a laboratory that developed artificial skin models. These models are important tools to understand skin physiology and how active ingredients work. 10 years later, she moved to the L’Oréal Foundation where she enjoyed having responsibility for supporting and empowering women scientists through the L’Oréal-UNESCO For Women in Science program. And after 5 extraordinarily fulfilling years, Dr. Black wanted to go back to science so she joined Lancôme as International Scientific Director. Her mission is to help transform scientific discoveries into innovative products and services.

Özlem Çakır is the founder of Özlem Çakır Image & Communication Consultancy. Known as one of the leading trainers in personal branding, style, image and fashion consultancy in the luxury industry today. Özlem has over 25 years of experience conducting trainings in the corporate and retail world with prestigious clients such as Fendi, Louis Vuitton, Bulgari, Beymen, Al Manara Group, Swarovski, 51 East Stores Doha, Gilan among many others. Özlem Çakır is also the author of 2 books; ‘Image in Professional World & Social Etiquette’ and ‘Do I Know What I Am Wearing?’

Laura Kim was born in Seoul, Korea and began developing her skills as a child, learning the basics of sewing from her grandmother. She moved to New York to attend Pratt Institute and excelled in the fashion design program, eventually landing an internship at Oscar de la Renta where her impressive work and critical eye led to a permanent position upon graduation. Laura worked closely with Mr. de la Renta as his Design Director, supervising collection development and managing the studio responsible for fabric design, ready-to- wear, knitwear and accessories. Today Laura is a recognized leader in the design industry, recognized for her design aesthetic and inimitable talent. Fernando Garcia was born and raised in Santo Domingo, Dominican Republic. Drawn to the creative field and fascinated with fashion at an early age, he went on to study architecture at the prestigious Notre Dame. He then found the opportunity to meet Mr. de la Renta to show him a book of his sketches. This led to an internship, honing his craftsmanship skills and ultimately becoming principal designer. During his six years at the brand, Fernando helped to create some of the most iconic evening pieces in the Oscar de la Renta collection. Laura began her career at Oscar de la Renta in 2003 and worked at the company until 2015. Fernando also began his career at Oscar de la Renta, working at the company from 2009 until 2015 when the pair left to found Monse. Laura and Fernando returned to the house as Creative Directors, debuting their Fall 2017 collection in February 2017.

Mai Badr, Editor-In-Chief of Hia Magazine, has transformed Hia into the top Arabic luxury and lifestyle publication over her 22-year tenure. Positioned in key Arab markets, HIA is the voice for contemporary Middle Eastern women. Mai is renowned in the Arab media for highlighting pioneering female figures in fashion, beauty, and culture. As EIC, she reshapes Arab media and fashion industry, steering Hia Magazine towards a promising future. Her vision sets a precedent for upcoming generations of Arab women.

With over 25 years in the beauty industry across the UK and EMEA, Giselle Venter is a leading expert in skincare and makeup Education. Having had a passion for all things skincare since her early years, spending 5 years with a luxury skincare brand in London before joining the Estee Lauder Companies and Clinique in 2010. Since 2017 Giselle has taken on the role of Regional Retail Operations and Education Director, Clinique EMEA, leading a team of Educators who oversee the thousands of Consultants and Beauty Advisors across the region who speak to and advise consumers every day. Giselle works closely with the Global Education, R&D and product development teams, sharing information on the latest trends, consumer insights and innovation. As a believer in the power and importance of both safety and efficacy in all things beauty, Clinique has been the perfect fit for Giselle and she is appreciated for her knowledge of the brand, of skin, as well as the industry.

Daniella Rahme is a distinguished Lebanese-Australian actress known for her exceptional performances and vibrant, dynamic character. Shaped by her multicultural background and diverse experiences, she connects deeply with a wide range of audiences.

Daniella has made significant strides in her career, earning acclaim for her work in popular TV shows like Tango, Children of Adam, and the sequel Till Death. As the winner of Dancing with the Stars and a former host of The X Factor Arabia, she has become a recognized figure in the entertainment industry, inspiring many with her talent.

As a brand ambassador for esteemed international labels, she exemplifies elegance and influence both on and off the screen. With her first Netflix Original set to premiere worldwide in 2025, Daniella continues to choose impactful roles that leave a lasting impression in the Arab world. Through her work, she inspires younger generations and those who follow her journey, establishing herself as one of the region’s most influential figures.

Dima Hijazi is a Reporter and Producer at Billboard Arabia, where she spearheads comprehensive coverage of the vibrant Arabic music scene. With a keen eye for compelling stories, Dima has played a pivotal role in shaping Billboard Arabia's narrative, contributing to iconic cover features and conducting in-depth interviews with some of the region's most celebrated artists. Passionate about elevating Arabic music on the global stage, Dima continues to push boundaries and connect audiences with the sounds that define the culture.

Daniel began his career as a Makeup Artist in the movie industry, television shows, and fashion events. His experience starts at the heart of Maison Guerlain in Paris, and now works across the Middle East and Indian subcontinent, sharing his expertise in Parisian beauty. He has also worked as an Image Consultant for celebrities and royal families in the Middle East.

With Guerlain since 2011, Daniel's mantra is: “I can't change the world, but I can change your makeup”

Dr. Black, Franco-Canadian, has a PhD in Cellular and Molecular Biology, with a specialization in tissue engineering, from Université Laval and Claude Bernard University Lyon 1. In 2004, she joined L’Oréal Research & Innovation as Head of a laboratory that developed artificial skin models. These models are important tools to understand skin physiology and how active ingredients work. 10 years later, she moved to the L’Oréal Foundation where she enjoyed having responsibility for supporting and empowering women scientists through the L’Oréal-UNESCO For Women in Science program. And after 5 extraordinarily fulfilling years, Dr. Black wanted to go back to science so she joined Lancôme as International Scientific Director. Her mission is to help transform scientific discoveries into innovative products and services.

Jennifer Palmer has been in the beauty industry for over 25 years, with nearly 20 years on the Estée Lauder brand. She oversees Skincare Product Development & Marketing for Estée Lauder’s powerhouse franchises including Advanced Night Repair, Revitalizing Supreme+, Micro Essence and Nutritious. Jennifer also spearheads Estée Lauder’s Science Credentialing platform, positioning the brand as a leader in science-driven skincare, and is responsible for accelerating the brand’s scientific innovation pipeline to launch breakthrough technology and product innovation.

Born and raised in Jordan, Alawneh Abdulraheem holds an undergraduate degree in Biotechnology. He began his career in the biotech industry with a role in business development at a Jordanian biotech startup. This journey led him to Japan, where he completed both a Master's and PhD in Molecular Biology at Osaka University. Following his academic achievements, Alawneh served as a Postdoctoral researcher at the same university before transitioning to Shiseido. While at Shiseido, he pursued an MBA in Leadership and Innovation, further honing his skills in R&D and product innovation strategy. Today, Alawneh Abdulraheem is at the forefront of Shiseido's R&D efforts, leading the company's overall R&D strategy.

Sham AlZahabi is a distinguished scientist and the founder of Dao Derma Skin Clinic. She holds both a Bachelor's and a Master's degree in Chemistry from the American University in Cairo and completed her PhD at Cambridge, where she focused on collagen and bio-mimicry. Renowned for her innovative contributions to skincare, Sham developed a patented nano carrier that enhances product efficacy, propelling Dao Derma to serve over 36,000 patients since its inception in 2019. Under her leadership, the clinic has experienced remarkable growth and expanded its reach into Qatar and the UAE. Beyond her clinical endeavors, Sham is actively engaged in research within regenerative medicine and has established Dao Academy to train the next generation of dermatology specialists.

Lara is a Strategist and Brand Building expert specializing in luxury and fashion. A contributing writer and brand consultant, she is an advocate for sustainable fashion and challenging the conventional standards of beauty and agism. Personable and unconventional, she brings a sprinkle of wit and a particular point of view to create elevated, intelligent narratives for readers and brands alike.

Yasmine Sabri is a renowned Egyptian actress celebrated for her captivating performances and stunning presence. Rising to fame through a series of acclaimed TV dramas and films, she has become a leading figure in the Arab entertainment industry. Known for her roles that often portray strong, independent women, Yasmine has earned widespread admiration not only for her acting talent but also for her influence as a beauty icon and advocate for women's empowerment. With her versatility and charisma, she continues to leave a lasting mark on both the screen and her fans across the Middle East

Nadia Bsat, distinguished media professional, commenced her career in 1997, leaving an indelible mark as a producer and anchor in renowned Arabic TV stations. With a penchant for in-depth interviews, she engaged with influential political, social, and business figures across the globe. Her expertise extended to geopolitics and macroeconomics, exploring nuanced topics on Asharq Business with Bloomberg. As a certified media trainer for journalists and C-level executives, Nadia empowers them with essential skills for success in the dynamic world of broadcast journalism and public Speaking. Nadia's mastery encompasses effective verbal and non-verbal communication principles, tailoring skills for diverse media platforms and audiences. Active collaborator with different NGOs, including UN and CCCL. Looking ahead, Nadia Bsat is steadfast in her pursuit of advancing media excellence, with a vision to inspire and mentor the next generation of communicators.

With a distinguished background in both luxury and medical skincare, she is a Swedish skincare therapist with an unwavering passion for her field. Sara Faily is the Regional Skincare Expert/ trainer for Dior PCDO, she draws inspiration from the brand's exceptional commitment to scientific innovation, positioning herself at the forefront of advanced skincare solutions.

Sahar Albahkali leads the Investment Team at the Fashion Commission, where she plays a pivotal role in advancing Saudi Arabia’s fashion sector through strategic investment initiatives. With a background in Industrial Engineering and an MSc in Engineering and Management of Manufacturing Systems, Sahar leverages her expertise to enable investment opportunities and foster growth for local and international brands in the Kingdom.

Before joining the Fashion Commission, Sahar worked for five years at the Saudi Industrial Development Fund (SIDF), where she evaluated project viability by assessing capital and operating costs, identifying risks, and providing financing recommendations to management.

A background in strategic design graduated with a Master of Science at Politecnico of Milan in 2002, she works as a trend forecaster and consultant for top companies in order to help them gain a competitive advantage by leveraging emerging trends, therefore supporting innovation processes and inspiring marketing and communication strategies consistently with the evolution of consumers’ needs and social and cultural change. As the Head of Trend Research at Nextatlas.com, an AI-driven trend forecasting platform aimed to identify emerging trends on social media by focusing on trend setters, micro influencers and industry insiders, Elena is a specialist in spotting social-media driven trends that are able to both affecting our current social imaginaries and creating business opportunities. Over a period of nearly 20 years, she has gained a solid expertise in trend analysis applied to such areas as: design&living, fashion, luxury, adv communication, food&beverage, visual languages, new lifestyles, strategic branding, retail innovations, metaverse economy. Elena is also an experienced lecturer with a demonstrated history of working in the education management industry. Since 2007 she is a lecturer at Istituto Marangoni across the fashion and design campuses for Trend Forecasting, Future Fashion, Contemporary Fashion Panorama, Cool Hunting & Cult Searching, Brand Strategy, Aesthetic Trends History, Contemporary Design Analysis, Sociology Of Design, Contemporary Market Scenario. Between 2020 and 2022 she has been the Programme Leader for the Visual Design Department at Istituto Marangoni School of Design (Milan, Italy) supervising the 3Y undergraduate program in Visual Design and the Master programs in Digital Art Direction and Digital Design for Immersive Experiences. In August 2022 she has been appointed Director of Education at Istituto Marangoni Dubai, located in the beating heart of the DIFC, which is set to become a key community hub for top fashion and design professionals based in the Middle East region.

Daniel began his career as a Makeup Artist in the movie industry, television shows, and fashion events. His experience starts at the heart of Maison Guerlain in Paris, and now works across the Middle East and Indian subcontinent, sharing his expertise in Parisian beauty. He has also worked as an Image Consultant for celebrities and royal families in the Middle East.

With Guerlain since 2011, Daniel's mantra is: “I can't change the world, but I can change your makeup”

Bassam Fattouh is a renowned Lebanese makeup artist and entrepreneur known for his innovative approach to beauty. After studying at the Paris Carita Beauty Institute, he opened his first beauty institute in Beirut in 1997, quickly becoming a pioneer in the Middle Eastern makeup industry. In 2010, he launched Bassam Fattouh Cosmetics, offering luxurious products that embrace bold colors and diverse beauty needs. His work with high-profile clients, like Haifa Wehbe and Elissa, has solidified his reputation for enhancing natural beauty. Today, Fattouh continues to innovate, focusing on empowering women through high-quality makeup.

Rita's journey into cosmetic science began in beauty retail, fueled by her curiosity and her background in the arts, particularly film and photography. This interest led her to pursue an integrated Masters in Cosmetic Science at the University of the Arts London. Rita's passion led her to the doors of DECIEM first UK-based store with her enthusiasm for skincare, which launched her career at the company. Today, she serves as the Scientific Communications and Brand Engagement Manager, blending her passion for beauty and science.Rita currently focuses on The Ordinary, balancing her time between hosting events and collaborating with Research & Development, Clinical Research, and Product Marketing teams.

Yara Al Namlah has become synonymously known for her entrepreneurial streak - whether it be the first matcha speciality cafe in the GCC followed by several beauty ventures that include Treat Salon, Treat Skincare and lastly her latest release Moonglaze; somewhat a dream come true for the architecture graduate - Yara defines her day to day as a constant race against time but wouldn’t have it any other way - “I’m blessed and grateful for the support I receive from my friends, family, colleagues and mostly importantly loyal customers and supporters of my brand.

Amani Al Ayed; is an interior designer and global director of VD Design, a company specialising in interior, architecture, and furniture. Amani's particular touches and choices express her refined taste in the world of design and decor. Amani has branched out into the influencing sphere to showcase her passion for interiors.

Senior Editor at Hia Magazine and Media Professional with a passion for storytelling and curating inspiring narratives. With a background in luxury, fashion, lifestyle, and wellness, Joelle specializes in amplifying stories that empower women and celebrate resilience and that resonates with diverse audiences across the region.

Fifi Abdou is a celebrated Egyptian actress, dancer and TV Host renowned for her captivating performances in film and television. She rose to fame in the 1970s and quickly became a prominent figure in the Arab entertainment industry. Known for her charisma and talent, Fifi has starred in numerous successful productions, earning acclaim for her versatility. Beyond her artistic contributions, she remains a cultural icon, representing the vibrant spirit of contemporary Egyptian arts.

Mahmoud Oraby is a writer/producer at Billboard Arabia, he is currently a lead producer on original content at Billboard Arabia and you may have seen his innovative and light hearted music reporting on Billboard Arabia’s socials, in addition to social, he also leads the production on an original TV show on Thaqafiya “Osboua Billboard”. Oraby is a music journalist of vast skill sets and his track record in the past decade has been covering the music scene with the passion of spotlighting Arabic music culture.

With a distinguished background in both luxury and medical skincare, she is a Swedish skincare therapist with an unwavering passion for her field. Sara Faily is the Regional Skincare Expert/ trainer for Dior PCDO, she draws inspiration from the brand's exceptional commitment to scientific innovation, positioning herself at the forefront of advanced skincare solutions.

Passionate about the mechanics of watches and innovation, Quentin studied watchmaking at the technical school of La Vallée de Joux in Switzerland. After obtaining his diploma, he continued his studies and graduated with a bachelor's degree in marketing and management in Haute Horlogerie from ISG Luxury Management School in Geneva.

Quentin is now working for Hublot, where he is in charge of hospitality at the manufacture. He welcomes clients and guides them through the workshops, showcasing the craftsmanship and expertise required to create a Hublot timepiece.

By coming to Riyadh, Quentin aims to share the passion that thrives at the Hublot manufacture in Switzerland. He wants to teach participants about the technical aspects of watchmaking thru an exclusive experience.

Passionate about the mechanics of watches and innovation, Quentin studied watchmaking at the technical school of La Vallée de Joux in Switzerland. After obtaining his diploma, he continued his studies and graduated with a bachelor's degree in marketing and management in Haute Horlogerie from ISG Luxury Management School in Geneva.

Quentin is now working for Hublot, where he is in charge of hospitality at the manufacture. He welcomes clients and guides them through the workshops, showcasing the craftsmanship and expertise required to create a Hublot timepiece.

By coming to Riyadh, Quentin aims to share the passion that thrives at the Hublot manufacture in Switzerland. He wants to teach participants about the technical aspects of watchmaking thru an exclusive experience.

Bruna Biancardi is a Brazilian influencer, model, and social media personality known for her fashion, beauty, lifestyle content and maternity.

Bruna is admired for her chic style and her approachable personality, which resonates with her audience across social media platforms.

Passionate about the mechanics of watches and innovation, Quentin studied watchmaking at the technical school of La Vallée de Joux in Switzerland. After obtaining his diploma, he continued his studies and graduated with a bachelor's degree in marketing and management in Haute Horlogerie from ISG Luxury Management School in Geneva.

Quentin is now working for Hublot, where he is in charge of hospitality at the manufacture. He welcomes clients and guides them through the workshops, showcasing the craftsmanship and expertise required to create a Hublot timepiece.

By coming to Riyadh, Quentin aims to share the passion that thrives at the Hublot manufacture in Switzerland. He wants to teach participants about the technical aspects of watchmaking thru an exclusive experience.