A presentation from the Fashion Commission to reveal their new platform which offers exclusive access to insights, trends, and innovations shaping the future of Saudi Arabia’s fashion industry. Stijn Groenink, Senior Partner & Executive Board Member at Metyis, and Ammar Bogari, General Manager for Strategy & Business Development at the Fashion Commission, will delve into the digital tool to demonstrate how investors and stakeholders can gain a deeper understanding of the initiatives driving growth, fostering creativity, and positioning Saudi fashion on the global stage.

This session is led by key figures from both the public and private sectors who are driving the growth and advancement of the luxury industry in KSA to provide critical insights into the booming fashion and retail sectors in Saudi Arabia and the wider region, spotlighting the rapid growth driven by economic diversification and shifting consumer preferences. Explore emerging opportunities from new retail formats to digital innovation, with the expansion of the luxury segment as the key driver of growth. Attendees will gain expert perspectives on how to harness these trends and position their brands to capitalize on the dynamic retail landscape of KSA and beyond.

This panel will explore the power of authenticity and community engagement in shaping fashion trends on TikTok. Through popular hashtags like #WhatToWear and #TikTokFashion, creators and users have redefined how style is shared and discovered. The discussion will highlight how creators leverage these trends to build personal brands and engage audiences, using TikTok’s features to make fashion more inclusive, accessible, and dynamic.

Explore how technology and data are shaping the future of e-commerce in the Gulf. Key themes include the use of AI-driven psychological profiling to create personalized shopping experiences, the role of fashion data platforms in identifying trends and tailoring offerings to consumer preferences, and the importance of seamless omnichannel strategies that blend online and offline retail. Global experts from AI, fashion tech, and luxury retail will share insights into how brands can harness these innovations to cater to the Gulf’s evolving, digitally-savvy consumers.

What are the key factors for building and scaling successful beauty and skincare brands in today’s competitive landscape? Covering regional insights, unique market opportunities, and cutting-edge approaches, this talk will explore the strategies and innovations driving the success of the next generation of consumer beauty products.

The beauty and cosmetics industry in the Middle East is experiencing remarkable growth, driven by increasing consumer demand, evolving trends, and a rapidly expanding retail landscape. This talk will explore the pivotal role retailers play in this flourishing sector, highlighting how brands can seize growth opportunities through effective retail partnerships, both online and offline.

Discover the secrets of your skin’s biology as we explore its unique traits, and the factors that influence its health and appearance. Guided by skincare experts, we'll demistify common misconceptions, clarify myths, and empower you with the knowledge to make informed decisions about your skincare routine.

Founder of Saudi skincare brand, Treat, Yara Al Namlah and her mother will share their personal experiences and family rituals that have shaped their skincare routines. From family remedies to modern skincare trends, they’ll discuss the importance of self-care, embracing natural beauty and the power of nurturing skin health from within.

An inspiring conversation with Fifi Abdou, a trailblazer in dance and acting who has reshaped the Arab entertainment landscape over her decades-long career. Explore her remarkable journey, transformative contributions to the arts, and the lasting legacy that continues to captivate and inspire generations.